Top 10 Ways Digital Screens Improve Hospital Employee Engagement

Any hospital CEO knows that employee engagement is vital to achieving an advantage. A review of internal communications research in healthcare [1] found that:

  • There is a culture of poor communication among health professionals which results in high employee turnover and other issues.
  • Engaged employees are twice as likely to be top performers, miss 20% fewer days of work than their less engaged counterparts, are more supportive of organisational change, and have lower turnover rates.
  • Communication satisfaction is related to job satisfaction and organisational performance.
    A collaborative, engaging communication model is a necessity to recruit and keep top performers.

 

That is all well and good, but hospitals are a unique work environment, where typical corporate communications strategies falter – or fail. It’s not an office, where every employee sits at a desk and uses a computer and email account. The hospital environment is distracting at best, highly stressful at worst. Employees work around the clock, constantly shift locations, and deal with ever-changing challenges.

Emails and noticeboards aren’t sufficient to keep employees up-to-date. Alternative, more modern channels are required. Channels that cater to a dynamic workforce. And channels that play into today’s methods of consuming information.

One such channel is the digital screen. Why? Not only can they get messages to highly mobile employees, but studies show that digital signage captures 400% more views than static displays [2], and have retention rates as high as 83% [3].

That’s why you’re seeing more and more digital signs in retail and restaurant environments: they work, and it shows up at the cash register.

But how can you use this technology back-of-house in a hospital to communicate with employees? Here are 10 ideas to get your engagement from poor to productive, and create a richer employee experience in the process.

 

1. Provide powerful reminders about meaningful work

Whether it’s a live ticker about the number of babies born, or increases in patient satisfaction, remind employees about the bigger picture (see example below). This helps everyone keep their day in perspective and overcome the ups and downs that are unavoidable in hospital life.

Use screens to remind employees about the importance of their work

Statistics are a powerful reminder about the value of work performed in a hospital

2. Get serious about safety and compliance

From simple reminders about hygiene, to showing a new training video, or critical information about a change in policy or process, digital screens are a powerful way to introduce or reinforce safety messages.

 

3. News tickers

There’s a key specialist absent, a system down, or a crisis in play? Use news tickers to get the word out ‘on the street’ and advise on the best course of action. This is where distributed access is important, so that your corporate comms and HR teams can control corporate messages, while allowing local teams to make vital updates as well. Tickers can also take information from other systems such as telephony and emergency systems to provide relevant and timely information.

 

4. Employee recognition

Who doesn’t like to see their name up in lights? Digital screens are a great way to boost internal awareness around employee recognition. This might be an employee who’s receive a peer- or management-nominated award, has received positive patient feedback, or a team with an especially high satisfaction rating. And let’s not forget a personal birthday message when it’s that time of year again.

 

5. Optimal operations

Whether you’re advising medical teams of a change to the surgery schedule, updating staff on room availability, or reminding the loading dock about an unusually late delivery, screens keep operations running smoothly – even amidst the chaotic changes that hospitals deal with daily. Data can be taken from other systems (such as scheduling or EMR systems) and displayed on screens to make information live and relevant.

 

6. Team building, fundraising, major events

A hospital is a mini-community, and there is always an activity or event to promote, from ward-specific initiatives to whole-of-hospital events. Drive participation and engagement using screens: simple reminders, fundraising milestones, or social photographs work well. It’s about employees taking pride in what their employer is doing: both inside the hospital and within the community.

 

7. CEO messages

More CEOs are turning to video to communicate with staff, because it provides a more personal approach than email; and humanises the employee-CEO relationship. A staff video doesn’t need to be a rehearsed script: it could be answering staff questions and FAQs, an interview approach, a quick 30-second chat, or footage from an event.

 

8. Keeping the focus on KPIs

Metrics matter, but what matters even more is communicating them. From safety incident stats to patient metrics, keep your teams focused on what’s important by using the digital screen as an electronic dashboard.

 

9. Share the vision

The only thing consistent in a hospital is change. Make sure employees know and understand the bigger picture by communicating major strategic initiatives. This helps them to feel valued: that you’ve taken the time to keep them in the loop. Messages need to be repeated and reinforced to be retained, and that’s where digital screens are a valuable backup for major announcements.

 

10. Add value

What information would make your employees’ day little easier? Is it providing feeds of weather, traffic or parking information? Reminding them to take care of themselves with free vaccinations or a health and well-being initiative? Show you care by taking the time to provide updates that are useful and practical.

 

Post by Yazz Krishna

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