Top 10 Ways Digital Screens Improve Hospital Employee Engagement
Any hospital CEO knows that employee engagement is vital to achieving an advantage. A review of internal communications research in healthcare  found that:
- There is a culture of poor communication among health professionals which results in high employee turnover and other issues.
- Engaged employees are twice as likely to be top performers, miss 20% fewer days of work than their less engaged counterparts, are more supportive of organisational change, and have lower turnover rates.
- Communication satisfaction is related to job satisfaction and organisational performance.
A collaborative, engaging communication model is a necessity to recruit and keep top performers.
That is all well and good, but hospitals are a unique work environment, where typical corporate communications strategies falter – or fail. It’s not an office, where every employee sits at a desk and uses a computer and email account. The hospital environment is distracting at best, highly stressful at worst. Employees work around the clock, constantly shift locations, and deal with ever-changing challenges.
Emails and noticeboards aren’t sufficient to keep employees up-to-date. Alternative, more modern channels are required. Channels that cater to a dynamic workforce. And channels that play into today’s methods of consuming information.
One such channel is the digital screen. Why? Not only can they get messages to highly mobile employees, but studies show that digital signage captures 400% more views than static displays , and have retention rates as high as 83% .
That’s why you’re seeing more and more digital signs in retail and restaurant environments: they work, and it shows up at the cash register.
But how can you use this technology back-of-house in a hospital to communicate with employees? Here are 10 ideas to get your engagement from poor to productive, and create a richer employee experience in the process.
1. Provide powerful reminders about meaningful work
Whether it’s a live ticker about the number of babies born, or increases in patient satisfaction, remind employees about the bigger picture (see example below). This helps everyone keep their day in perspective and overcome the ups and downs that are unavoidable in hospital life.