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People Counting 2

People Counting + Onpremise Analytics

Hospitals can be complicated environments with multiple, sprawling buildings, and quite often facilities and doctors can change locations without much warning. Therefore, a common frustration with visitors and patients is the inability to find where they need to go. By implementing clear digital signage this frustration can be alieviated. Digital Directory Boards on the Five Faces platform have numerous key benefits as outlined below:

There’s a lot more to people counting than just counting people. Today’s technology can tell you the demographics of who’s entering your store and how they move around. A heat map will show you precisely which areas of your store are losing out on foot traffic.

Information is power in the retail war. With advanced analytics, you can:

  • Measure the impact of marketing campaigns on both foot traffic and sales

  • Tailor the content of digital screens to the visitor in front of them – for example promoting younger fashion styles to teens, VIP offers to cardholders with an RFID tag, or kids’ meal offerings to families.

  • Make informed decisions about where to put visual merchandising displays based on traffic patterns

  • Use demographic data to inform decisions about marketing campaigns and what to stock – for each location

  • Compare sales vs traffic across multiple outlets

  • Verify foot traffic claims and use your own data in lease negotiations

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