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Archive for the
‘Retail / FMCG’ Category

Improving the customer experience is a catchphrase that's often noted in a strategic plan... and rarely put into action. Doing it well means listening to customer feedback, understanding what customers want, and rethinking your brand interactions.   In designing their new generation of retail stores, Bupa chose to put customers squarely at the centre. The idea [...]
The EOFY is an ideal time to test digital solutions to evaluate their impact and whether they belong in next year’s budget. Running a small-scale digital signage pilot is a great way to prove value at minimal risk, at a time that makes sense in the budget cycle. But if you’ve never done it before, there [...]
Warning: Installing digital signage can cause people to see dollar signs. “We can fund all or most of this initiative by getting our suppliers and other brands to advertise on our network of screens”. In the healthcare sector, it’s a common approach for pharmacy groups and health services such as optical, physio, dental and fertility [...]
The psychology of waiting is said to have an origin story: “It was the 1950s, and a high-rise office building in Manhattan had a problem. The tenants complained of an excessively long wait for the elevator when people arrived in the morning, took their lunch break, and left at night. Engineers examined the building and determined that nothing could be [...]
The most important thing about a digital signage solution is support. While digital initiatives are getting easier to implement with consolidation of hardware, players and smart devices - these usually span a number of departments within the organisation that have conflicting priorities which means that supporting a live network is not as easy to internalise [...]
In 2008 the world of computer hardware decided to think small. Within just a few years, computers went from towers that demanded space on your desk to tiny little gadgets that would sit in the palm of your hand. This meant great things for the world of digital signage.  The cost of digital signage players [...]
The deployment is now complete and you are the proud owner of a digital signage network. The resources that were on the project have now handed over the keys, and it is now considered operational. It is an exciting time indeed, and you set to work about getting the ROI/ROO. What you perhaps weren’t ready [...]
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