Industry specialists in digital delivery
The Five Faces Team includes industry experts across technology, service, and partnerships. We are committed to bringing you the best of innovation and trusted, responsive service.
Let’s create meaningful connections together.
Meet Richard, our Business Development Manager, a specialist in the realm of digital signage solutions. With over 25 years of expertise, Richard is a seasoned professional dedicated to transforming consumer journeys through innovative digital solutions.
Richard’s role encompasses advising clients on our latest digital display technologies and consumer experience software solutions. He specialises in enhancing consumer, visitor, and patient experiences across healthcare, government, retail, hospitality, and corporate sectors.
With expertise in client relationship management, Richard has a keen focus on ensuring customer satisfaction and cultivating enduring relationships with clients. From digital displays to menu boards and drive-thrus, Richard is at the forefront of projects that redefine how businesses interact with their audience in the digital age.
With over 20 years of experience in the B2B technology sector, Cathy is our Chief Marketing Officer. She has extensive experience in Australian and international marketing, spanning many sectors including health and government.
Cathy guides our brand and marketing strategy, working closely with our product and delivery teams. She ensures that Five Faces stays connected with customers, continually improving and delivering value.
Rachel has over 20 years’ experience within the healthcare sector and has played a key role in electronic medical record and patient portal implementations.
Rachel is passionate about partnering with customers to deliver patient-centric, loveable products that exceed expectations and benefits.
Rachel’s knowledge of hospital workflows combined with her experience in Change Management and Project Management ensure that not only do our solutions meet requirements, but stakeholders are fully supported throughout all stages of implementation and ongoing partnerships with Five Faces.
With over 10 years of experience in software engineering, Hisham is the Principal Software Engineer of our technical arm. His experience ranges from iOS and Android development to websites, web applications, database development, web interfacing, UX design, and beyond.
Hisham provides technical expertise and guidance to our development activity, ensuring implementations are delivered to a high level.
Thriving in fast paced, agile project environments, Hisham has been a core resource in Five Faces deployments such as the Sydney LHD Mass Vax initiative. He has also been a key developer in the creation of our new DX5 Framework—a platform that brings unprecedented agility to digital solutions.
Abdul is a co-founder and the Chief Technical Officer of Five Faces. He has helped grow the business from a small start-up to a leading-edge organisation with Tier 1 clients across healthcare, government, hospitality, and beyond.
Abdul provides the ultimate technical direction and framework for all our solutions, setting stringent security, design, and integration standards. A team of highly-experienced senior developers work under his guidance to build custom solutions that uphold these standards for our clients.
During critical, time sensitive projects, Abdul is known for rolling up his sleeves to deliver unprecedented results. He was central to our Mass Vax solution for Sydney LHD in 2021—a solution built largely in less than a week that has gone on to deliver over one million vaccinations to date.
Nicole provides the overarching strategic direction to lead Five Faces through rapid growth and innovation. She leads a team of nearly 30 to deliver consumer experience solutions accessed by four million Australians.
Empathy lies at the core of Nicole’s approach. With a deep understanding of human connection, she champions the importance of putting consumers at the forefront of every experience. She ensures equal opportunities to thrive in the digital age by supporting vulnerable consumers with easy, accessible technology. Internally, Nicole inspires and motivates the Five Faces team to deliver exceptional solutions and service, fostering a supportive culture of excellence and continuous improvement. She forges strong and enduring partnerships with clients, where goals, design and achievements are shared as one team.
These exceptional people skills are backed by a solid foundation of structure, process, and problem solving which Nicole acquired during her time in the Royal Australian Air Force and honed through diverse professional experiences in manufacturing, business consulting and entertainment. This rich background enables Nicole to lead with a unique blend of empathy and pragmatism, ensuring that innovation is not just a lofty ideal but delivered in a reliable and consistent fashion.
Nicole was the driving force behind Five Faces’ pivot during COVID-19 to focus on consumer experience solutions – initially on the frontline of the healthcare industry and then broadening to other complex service organisations such as education and government. She oversaw investment in the company’s new technology platform to ensure that the unprecedented innovation during COVID-19 would become the new normal.
Nicole is an empathetic entrepreneur, guiding Five Faces to fuel the growing appetite for digital transformation among complex service providers that provide essential services for society’s most vulnerable people.
