Thinking about introducing digital signage into your business, but not sure where to start? This blog is designed to help business owners, IT managers, and operations teams understand the real-world benefits of digital signage, the types of displays available, and how to implement a solution that actually works.
At Five Faces, we specialise in delivering customised digital signage solutions that improve user experiences, boost customer engagement, and support seamless operations across multiple locations. For businesses of all sizes, digital signage solutions for businesses offer a powerful way to communicate, connect, and convert with your audience.
Whether you’re in healthcare, corporate, education, or hospitality, this guide covers what you need to know about choosing the best digital signage for business.
What is a Digital Signage Solution?
A digital signage solution is more than just a screen, it’s a complete system that delivers tailored messages and information in real time. Think of it as a modern, cloud-based communication platform that allows you to display content on digital screens. From promotional messages and KPIs to wayfinding and interactive displays – it has it all.
These systems often include:
- High-quality digital signage displays (LED, LCD, video walls, interactive kiosks)
- A content management system (CMS) to upload, manage, and schedule digital signage content
- Integration options with other software systems (POS, booking systems, queue management)
- Ongoing support
By combining powerful visual communication tools with easy-to-use technology, digital signage helps you engage customers, improve internal communication, and elevate brand visibility.
4 Key Benefits of Digital Signage for Business
1. Boost Customer Engagement & Satisfaction
At its core, digital signage is about delivering the right message at the right time. Whether you’re greeting patients with wait times or engaging customers with product promotions, these visual communication tools help you create a more immersive visual experience.
Research from Digital Signage Today shows digital displays capture 400% more views than static signage, making them a smart choice for any business looking to boost sales and improve customer experience.
2. Streamline Operations Across Locations
With a centralised digital signage content management system, your team can publish and manage content across a digital signage network, no matter how many locations you manage. This benefits large organisations like hospitals, universities, or national retail chains that need consistency in messaging while remaining agile.
This also supports real-time updates, so you can instantly respond to changes or emergencies without printing new signs or relying on manual updates.
3. Improve Brand Visibility & Professionalism
Nothing says “modern, customer-focused business” like cutting-edge technology. Digital signs allow you to showcase your branding, values, and messaging with vibrant imagery and motion that grabs attention and reinforces your identity.
Want to display community initiatives, sustainability messaging, or team highlights? Your digital displays become brand storytellers that help customers connect with you on a deeper level.
4. Enable Smarter Communication with Staff & Customers
Digital signage isn’t just for external audiences, it’s a powerful internal communication tool too. In corporate and healthcare settings, it can be used to:
- Share safety protocols or compliance reminders
- Display company news or performance metrics
- Deliver welcome messages to visitors and new employees
When used effectively, it creates a more connected and informed workforce.
How Do I Choose the Best Digital Signage for My Business?
Choosing the best digital signage for business starts with identifying your business goals. Are you looking to streamline operations? Improve wayfinding? Deliver personalised content to customers or staff? Here’s what every business should consider:
1. Your Environment & Audience
Different business environments require different types of digital signage displays:
- Healthcare relies on queue management and patient engagement screens.
- Retail & hospitality benefit from dynamic promotions on LED screens.
- Corporate offices use signage for internal communications and real-time data dashboards.
2. Ease of Use
Look for an option that offers an intuitive content management system. With a cloud-based CMS like the one offered by Five Faces, you can upload, schedule, and manage content across your digital signage network from a single dashboard in any location, providing unparalleled flexibility for businesses with multiple sites.
3. Scalability
As your business grows, your signage should grow with you. Choose a system that’s hardware agnostic, meaning it works with both new and existing screens and can be scaled to fit multiple locations.
4. Integration Capabilities
Can the solution integrate with your existing tools? Think about things like room bookings, CRMs, or real-time data feeds. Seamless integration ensures your digital signage software doesn’t create more work, it just enhances what you already do. Moreover, user permission levels can be set, allowing you to control access and ensure employees only see or edit what they are authorised to handle.
Types of Digital Signage Displays
What Can You Use with Five Faces?
At Five Faces, we don’t just sell screens. We empower you to use the displays you already have, or help you choose the right technology for your space. Our digital signage solutions for business are fully hardware-agnostic, meaning they work seamlessly across a wide range of digital displays, including:
LCD Screens
LCD displays are a reliable, cost-effective option commonly used in corporate lobbies, hospital waiting areas, and educational institutions. With crisp visuals and excellent performance for static content or real-time updates, LCDs are ideal for sharing schedules, announcements, and dashboards.
LED Displays
For vibrant, high-impact content, LED screens are the go-to. Often used in larger venues, they’re perfect for motion graphics, video, and bold branding displays. These screens also provide bright visuals with excellent colour accuracy, ensuring your content looks stunning in any setting.
Interactive Kiosks & Touchscreens
Whether it’s a check-in terminal at a hospital or a self-service wayfinding screen in a corporate setting, interactive displays improve user engagement and streamline operations. Our software is designed to power touchscreen displays, allowing you to create rich, intuitive experiences that support both customers and staff.
Video Walls
Need to make a statement or centralise key metrics on one stunning display? These digital displays support everything from real-time data visualisation in control rooms to impressive welcome displays in high-traffic areas.
Implementing Digital Signage: What to Expect
Rolling out a comprehensive digital signage solution doesn’t need to be complex. At Five Faces, our consultative approach ensures your solution is thoughtfully designed, strategically implemented, and fully supported every step of the way.
Step 1: Discovery & Planning
We begin the process by learning about your business goals, key audiences, and the systems you already use. Whether you need patient-facing displays, internal dashboards, or self-service kiosks, we tailor a solution to your specific needs.
Step 2: Custom Design & Seamless Integration
Our team can support the configuration of your digital signage software and user interfaces to reflect your brand and operational goals. We ensure seamless integration with your existing tech ecosystem.
Step 3: Deployment Support & Ongoing Optimisation
While Five Faces is hardware-agnostic, we work closely with your IT teams, contractors, or AV providers to ensure smooth deployment. After launch, we continue to support you with training, content services, and performance reviews so that your digital signage stays effective and up to date. With training on the safe operation and maintenance of the digital signage software, clients are empowered to manage their systems confidently.
Digital Signage in Action: Real-World Use Cases
Healthcare: Inform, Reassure, Empower
Hospitals and clinics use digital signage systems to communicate wait times, health tips, and wayfinding directions. The result? Reduced anxiety, better patient flow, and a more informed experience for patients and visitors.
Discover our Healthcare Solutions >
Corporate: Connect, Align, Inspire
Whether it’s displaying real-time KPIs, internal updates, or branded welcome screens, corporate digital signage helps you communicate consistently across all office locations. With Five Faces’ cloud-based platform, your team can manage messaging from a central system to keep visitors and staff informed, aligned, and engaged.
Explore our Corporate Solutions >
Why Digital Signage is a Smart Business Move
The digital signage industry has evolved well beyond static ads on screens. Today, it’s about intelligent, responsive digital solutions that make your business more agile, customer-centric, and engaging.
At Five Faces, our proven track record of delivering digital signage solutions across industries ensures you get more than just digital screens. With us, you get a smarter, more connected way of speaking to visitors.
Whether you’re managing a national healthcare network or looking to improve communications within your corporate offices, our team is here to help you implement impactful solutions tailored to your goals.
Unsure where to start?
We’ll walk you through your options and recommend a digital signage solution that fits your existing systems, budget, and goals. Talk to us today for help building digital signage that grows with you.
